The taxi drops me off at Transport for Cairo’s office in Maadi on a Sunday morning in June. On my way into the building, I notice a couple of bicycles next to the parked cars. My assumption that these belong to the TfC team members is confirmed when I later spot several helmets in the office and I begin to question my transportation of choice.
It’s over 35 degrees Celsius at the Greek campus of the American University in Cairo downtown. The sun is high above the 3,000 attendees and partners presenting their initiatives or businesses. It shouldn’t be this hot in September, Greenish co-director Mohamed Kamal will later tell us as he introduces the day’s line-up, “which is why we need to be here,” he remarks. To raise community awareness about the importance of the environment was the inspiration behind the Greenish festival, in collaboration with San3aTech.
